We have the pillows for about 4 years now and they wash up just wonderfully. They have spoiled us for regular motel pillows.
Growing up Mike had two jobs, one of them was at a grocery store. He liked his job however, he did not always like to go by other people’s rules. His boss at the time told him that if he didn’t like the rules he should become his own boss. Shortly thereafter, Mike was fired. He decided to spend his last paycheck on a pillow. An odd purchase it may have seemed, but Mike was sick and tired of not getting a good night’s sleep. His thoughts were that a pillow must need to cost a lot to be effective. But even that pillow left him with the same issues as all the other pillows he had tried. The pillow would go flat, it would get hot, and he would wake up with a sore arm and a stiff neck.
Mike found a way to become his own boss by owning several bars and restaurants near his hometown. It was years later however, that his true calling came to fruition. One evening Mike had a dream about a pillow. It wasn’t entirely clear to him at first but one thing that was clear, was the name MyPillow. He asked his oldest daughter to design a logo for “MyPilllow”. He had the logo printed on 30,000 bags before the prototype was even developed.
After the logo, had been created, Mike began to invest all his time and resources into developing a prototype of “MyPillow”, even mortgaging his house. He wanted to create the perfect pillow; one that would not go flat, that would stay cool, that you could even wash and dry. It took over 90 different formulas and fills until Mike finally invented the world’s most comfortable pillow in the summer of 2004.
Mike was so excited that he had the greatest product he was certain all the big box stores would want to sell them…they weren’t. He was turned down everywhere. Having used all his resources to create the prototype, he had to borrow money from a friend just to afford Christmas presents that year. Mike was still determined however. A suggestion came to Mike that he should try to sell his pillow as a kiosk in a mall. Mike wasn’t even sure he knew what a kiosk was, let alone, how to spell the word. He decided to give it a shot anyways.
The kiosk was not the great success Mike was looking for. However, it opened the door for his product in another way. Having worked the kiosk only a couple of times in a two-month time frame, Mike met the person who ran a large local Home & Garden Show. He happened to be one of the few people who purchased a pillow from the kiosk and said it was a fantastic product. He invited Mike and his pillow to have a booth in the show. Mike jumped on the opportunity. He worked the show personally and people could see his passion and what he created hands on. Mike sold out all his pillows. He knew from that point forward that he had a market to sell his pillows. He then started selling the pillows at home & garden, and craft shows across the country.
On January 2, 2011, a human-interest story about MyPillow was featured in the business section of the Minneapolis Star Tribune. The company took in more orders than it had in the previous six months. Mike then decided to write his own ad, which told the story of how the pillow was developed. It ran in numerous papers nationwide and became a huge success.
Mike now had a place to sell the pillows in home & garden shows, as well as in newspapers, he wanted to take the next step and create an infomercial for television. Mike along with some of his family & friends pooled their money together to produce the infomercial. Mike was the host along with a friend of his, even though neither one of them had any pervious television experience. October 7th 2011, the infomercial Once first infomercial aired on TV. It was clear that passion Mike had for the product and his determination to help people get the best night’s sleep had paid off. The company grew from just 10 employees to 500 in just a few short months. The infomercial was a huge success and Mike was now selling 100’s of pillows a day.
MyPillow grew so fast it had to expand three different times in eight months. The call center was relocated to Chanhassen, MN and the manufacturing to Shakopee MN.
Employees grew to over 800. At this point MyPillow was at over 70 homes shows, fairs and military bases every weekend across the country.
MyPillow opened 7 retail stores across the midwest.
Mike appeared on the Don Imus radio show and it was a big success for MyPillow. Mike used that formula to expand to other radio markets. He did this by custom fitting each host with the pillow that was best for them. Mike’s passion to give people a good night’s sleep then became their passion. Sleep is so important and effects everything a person does. When people are getting the best sleep, they are eager to tell their friends and family. Word of mouth has been a key part of the reason MyPillow has sold 25 million pillows and employs 1500 people.
MyPillow’s success inspired Mike to donate to charitable events such as Teen Challenge, several groups of troops overseas, The Wounded Warriors, Various Veterans groups Hurricane Sandy victims, the Salvation Army, and our 2014 Summer Olympic Team that competed in Sochi, Russia.
“My passion has always been to help people. What a blessing it has been for me to see my dream become a reality.” Mike Lindell
"The Mike Lindell Story: An American Dream" is a documentary about how Mike - despite betrayal, adversity, drug abuse, no money and no credit - creates the booming business, MyPillow, and becomes an American success story.
This documentary was shot in Minneapolis, Minnesota at the Pantages theater. It is Mike's hope that his story can inspire others to succeed in their life. Towards that, the documentary follows a night show format, hosted by journalist Jann Carl. It features those who have known Mike throughout his years, telling their stories about Mike, and how he overcame his struggles to obtain success.