Testimonial

We have the pillows for about 4 years now and they wash up just wonderfully. They have spoiled us for regular motel pillows.  

– Nancy J.
Michael J Lindell: An American Dream
Michael J Lindell: An American Dream

"The Mike Lindell Story: An American Dream" is a documentary about how Mike - despite betrayal, adversity, drug abuse, no money and no credit - creates the booming business, MyPillow, and becomes an American success story.

This documentary was shot in Minneapolis, Minnesota at the Pantages theater. It is Mike's hope that his story can inspire others to succeed in their life. Towards that, the documentary follows a night show format, hosted by journalist Jann Carl. It features those who have known Mike throughout his years, telling their stories about Mike, and how he overcame his struggles to obtain success. 

Watch it now

The Beginning
The Beginning

In his teenage years, Mike had problems sleeping. His pillow would get hot, he would toss and turn at night and wake up with a sore arm and a stiff neck.  He decided to spend one of his entire paychecks on a pillow.  At the time Mike was working at a grocery store and drive-in movie theater. He thought if the pillow was expensive it had to be good. 

Entrepreneurial Roots
Entrepreneurial Roots

Mike began his entrepreureal journey owning a carpet cleaning business, a lunch wagon, and several local bars and restaurants. 

Developing the Pillow
Developing the Pillow

By this point, Mike had tried every kind of pillow on the market but nothing worked. Mike got the idea for MyPillow® in a dream.  He spent a year developing a proto type and logo. When he was ready with what he thought was the most amazing product ever, he went to the big boxed stores to sell them but got turned down by everyone. 

The Turning Point
The Turning Point

Having been turned down everywhere else Mike needed to find another way to get his pillow to the public.  A friend of Mike's suggested that he try selling pillows from a kiosk.  Mike was unsure how to even spell the word but gave it a shot.  Sales were slow, however Mike did make a sale to someone who ran a local Home and Garden show and loved the pillow so much, he offered Mike a spot in the show.  

Perfect Timing
Perfect Timing

During the time Mike was working the kiosk, he met a person who ran a large local Home & Garden Show.  He happened to be one of the few people who purchased a pillow from the kiosk and said it was a fantastic product.  He invited Mike and his pillow to have a booth in the show.  Mike jumped on the opportunity.  He worked the show personally and people could see his passion and what he created hands on.  Mike sold out of all his pillows.  He knew from that point forward that he had a market to sell his pillows.  He then started selling the pillows at home & garden, and craft shows across the country.

Buying Frenzy
Buying Frenzy

On January 2, 2011, a human-interest story about MyPillow was featured in the business section of the Minneapolis Star Tribune.  The company took in more orders than it had in the previous six months. Mike then decided to write his own ad, which told the story of how the pillow was developed.  It ran in numerous papers nationwide and became a huge success.

#1 Infomercial
#1 Infomercial

Mike now had a place to sell the pillows in home & garden shows, as well as in newspapers, he wanted to take the next step and create an infomercial for television.  Mike along with some of his family & friends pooled their money together to produce the infomercial.  Mike was the host along with a friend of his, even though neither one of them had any previous television experience.  October 7th, 2011, the infomercial Once the first infomercial aired on TV.  It was clear that passion Mike had for the product and his determination to help people get the best night’s sleep had paid off.  The company grew from just 10 employees to 500 in just 40 days!  The infomercial was a huge success and Mike was now selling 100’s of pillows a day.

MyPillow Expands
MyPillow Expands

MyPillow grew so fast it had to expand three different times in eight months. The call center was relocated to Chanhassen, MN and the manufacturing to Shakopee MN.

Employees grew to over 800. At this point MyPillow was at over 70 homes shows, fairs and military bases every weekend across the country.

MyPillow opened 7 retail stores across the midwest.

Radio
Radio

Mike appeared on the Don Imus radio show and it was a big success for MyPillow.  Mike used that formula to expand to other radio markets.  He did this by custom fitting each host with the pillow that was best for them.  Mike’s passion to give people a good night’s sleep then became their passion.  Sleep is so important and effects everything a person does.  When people are getting the best sleep, they are eager to tell their friends and family.  Word of mouth has been a key part of the reason MyPillow has sold 25 million pillows and employs 1500 people. 

MyPillow Gives Back
MyPillow Gives Back

MyPillow’s success inspired Mike to donate to several organizations that help those in need such as Teen Challenge, Salvation Army, several groups of troops overseas, many Veterans groups, and disaster victims. 

“My passion has always been to help people.  What a blessing it has been for me to see my dream become a reality.”  Mike Lindell

MyPillow Helps Hurricane Harvey Survivors
MyPillow Helps Hurricane Harvey Survivors

August 2017, MyPillow jumped into action and loaded up 80,000 pillows that were delivered and distributed to those that were impacted by the devastation of Hurricane Harvey.

1976
1976
1977
1977
1980
1980
2004
2004
2004
2004
2008
2008
2011
2011
2011
2011
2012
2012
2014
2014
2014
2014
2017
2017
Michael J Lindell: An American Dream
1976
The Beginning
1977
Entrepreneurial Roots
1980
Developing the Pillow
2004
The Turning Point
2004
Perfect Timing
2008
Buying Frenzy
2011
#1 Infomercial
2011
MyPillow Expands
2012
Radio
2014
MyPillow Gives Back
2014
MyPillow Helps Hurricane Harvey Survivors
2017
Michael J Lindell: An American Dream

"The Mike Lindell Story: An American Dream" is a documentary about how Mike - despite betrayal, adversity, drug abuse, no money and no credit - creates the booming business, MyPillow, and becomes an American success story.

This documentary was shot in Minneapolis, Minnesota at the Pantages theater. It is Mike's hope that his story can inspire others to succeed in their life. Towards that, the documentary follows a night show format, hosted by journalist Jann Carl. It features those who have known Mike throughout his years, telling their stories about Mike, and how he overcame his struggles to obtain success. 

Watch it now

The Beginning

In his teenage years, Mike had problems sleeping. His pillow would get hot, he would toss and turn at night and wake up with a sore arm and a stiff neck.  He decided to spend one of his entire paychecks on a pillow.  At the time Mike was working at a grocery store and drive-in movie theater. He thought if the pillow was expensive it had to be good. 

Entrepreneurial Roots

Mike began his entrepreureal journey owning a carpet cleaning business, a lunch wagon, and several local bars and restaurants. 

Developing the Pillow

By this point, Mike had tried every kind of pillow on the market but nothing worked. Mike got the idea for MyPillow® in a dream.  He spent a year developing a proto type and logo. When he was ready with what he thought was the most amazing product ever, he went to the big boxed stores to sell them but got turned down by everyone. 

The Turning Point

Having been turned down everywhere else Mike needed to find another way to get his pillow to the public.  A friend of Mike's suggested that he try selling pillows from a kiosk.  Mike was unsure how to even spell the word but gave it a shot.  Sales were slow, however Mike did make a sale to someone who ran a local Home and Garden show and loved the pillow so much, he offered Mike a spot in the show.  

Perfect Timing

During the time Mike was working the kiosk, he met a person who ran a large local Home & Garden Show.  He happened to be one of the few people who purchased a pillow from the kiosk and said it was a fantastic product.  He invited Mike and his pillow to have a booth in the show.  Mike jumped on the opportunity.  He worked the show personally and people could see his passion and what he created hands on.  Mike sold out of all his pillows.  He knew from that point forward that he had a market to sell his pillows.  He then started selling the pillows at home & garden, and craft shows across the country.

Buying Frenzy

On January 2, 2011, a human-interest story about MyPillow was featured in the business section of the Minneapolis Star Tribune.  The company took in more orders than it had in the previous six months. Mike then decided to write his own ad, which told the story of how the pillow was developed.  It ran in numerous papers nationwide and became a huge success.

#1 Infomercial

Mike now had a place to sell the pillows in home & garden shows, as well as in newspapers, he wanted to take the next step and create an infomercial for television.  Mike along with some of his family & friends pooled their money together to produce the infomercial.  Mike was the host along with a friend of his, even though neither one of them had any previous television experience.  October 7th, 2011, the infomercial Once the first infomercial aired on TV.  It was clear that passion Mike had for the product and his determination to help people get the best night’s sleep had paid off.  The company grew from just 10 employees to 500 in just 40 days!  The infomercial was a huge success and Mike was now selling 100’s of pillows a day.

MyPillow Expands

MyPillow grew so fast it had to expand three different times in eight months. The call center was relocated to Chanhassen, MN and the manufacturing to Shakopee MN.

Employees grew to over 800. At this point MyPillow was at over 70 homes shows, fairs and military bases every weekend across the country.

MyPillow opened 7 retail stores across the midwest.

Radio

Mike appeared on the Don Imus radio show and it was a big success for MyPillow.  Mike used that formula to expand to other radio markets.  He did this by custom fitting each host with the pillow that was best for them.  Mike’s passion to give people a good night’s sleep then became their passion.  Sleep is so important and effects everything a person does.  When people are getting the best sleep, they are eager to tell their friends and family.  Word of mouth has been a key part of the reason MyPillow has sold 25 million pillows and employs 1500 people. 

MyPillow Gives Back

MyPillow’s success inspired Mike to donate to several organizations that help those in need such as Teen Challenge, Salvation Army, several groups of troops overseas, many Veterans groups, and disaster victims. 

“My passion has always been to help people.  What a blessing it has been for me to see my dream become a reality.”  Mike Lindell

MyPillow Helps Hurricane Harvey Survivors

August 2017, MyPillow jumped into action and loaded up 80,000 pillows that were delivered and distributed to those that were impacted by the devastation of Hurricane Harvey.

Mike's Story