Softness - The long staple length of Shirpur cotton fibers make them very soft, because of the long fibers, they can wrap around each other more easily, creating a smoother and softer fabric. Soft to the touch without the “lotion” feel.
Absorbency – the high fineness of Shirpur cotton fibers also contribute to their absorbency. Finer fibers have more surface area which means that they can trap more water molecules.
Durability – The long staple length and high strength of Shirpur cotton fibers make them very durable. This means that the towels will not easily pill or tear, even after repeated washing and drying as well as preventing the dye from fading over time.